Prime Vitality Labs (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the rights you have under applicable U.S. privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), the Texas Data Privacy and Security Act (TDPSA), and similar state laws.
1. Information We Collect
- Identifiers: name, shipping/billing address, email, phone number, IP address, device identifiers.
- Commercial information: order history, products viewed, payment confirmations (we do not store full card numbers — payment is processed by PCI-DSS-compliant third parties).
- Internet activity: browser type, pages visited, referring URLs, cookie identifiers, analytics events.
- Communications: messages you send via contact forms, email, or support channels.
- Buyer attestations: certifications of age, researcher status, and intended use.
We do not knowingly collect information from children under 16, and we do not sell the personal information of minors.
2. How We Use Information
- To process and fulfill orders, including shipping and customer service;
- To verify buyer eligibility, age, and compliance with our Terms and Research-Use Disclaimer;
- To detect, investigate, and prevent fraud, abuse, and unlawful activity;
- To send transactional emails (order confirmations, shipping updates, COA links);
- To send marketing communications where permitted (you may opt out at any time);
- To comply with legal obligations, court orders, and regulatory requests;
- To improve the website, products, and customer experience through analytics.
3. How We Share Information
We do not sell personal information for money. We share information only as follows:
- Service providers (payment processors, shipping carriers, fraud-prevention vendors, email and analytics providers) under contracts limiting their use to our instructions;
- Legal compliance — in response to lawful subpoenas, warrants, court orders, or government investigations;
- Protection of rights — to enforce our Terms, protect our property, or prevent fraud or harm;
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to confidentiality.
Some sharing for cross-context behavioral advertising or analytics may qualify as a “sale” or “share” under certain state laws. You may opt out via the “Do Not Sell or Share My Personal Information” link below or by enabling a Global Privacy Control (GPC) signal in your browser, which we honor.
4. Your Privacy Rights
Subject to applicable law and verification of your identity, you may request to:
- Know or access the personal information we hold about you;
- Correct inaccurate personal information;
- Delete personal information (subject to legal retention obligations);
- Receive a portable copy of your personal information;
- Opt out of sale, sharing, or targeted advertising;
- Limit the use of sensitive personal information;
- Appeal any denial of a privacy request.
To exercise these rights, email support@primevitalitylabs.usor use our contact form. We will not discriminate against you for exercising your rights.
5. Cookies and Tracking
We use first-party and third-party cookies, pixels, and similar technologies for site functionality, analytics, and (where applicable) advertising. You can manage cookies through your browser settings and opt out of analytics or advertising cookies via the cookie banner. We honor GPC signals as a valid opt-out of sale/sharing.
6. Data Security
We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations (including tax, accounting, and regulatory recordkeeping), resolve disputes, and enforce our agreements.
8. International Visitors
Our website and services are operated from the United States. If you access the site from outside the U.S., you understand that your information will be transferred to, stored in, and processed in the U.S. We currently ship only within the United States.
9. Changes to This Policy
We may update this Policy from time to time. Material changes will be posted on this page with an updated effective date.
10. Contact Us
PVL Ventures LLC
Attn: Privacy Officer
12545 Shirley Oaks Dr, Jacksonville, FL 32218
support@primevitalitylabs.us